Posted by Christopher Stevenson

Posted by Christopher Stevenson

It's not often that a sign in an airport catches my attention, but last week this one did.

By Mary Arnold

By Ron Jooss

Posted by Lisa Hochgraf

Posted by Christopher Stevenson

Posted by Lisa Hochgraf

I get a lot of press releases across my desk every day. This one stood out:

"With few banks able to lend money, cash is king, and it seems that private money is seeing a ton of interest from entrepreneurs and business in seek of capital. RaiseCapital.com is an online community which allows private money to seek deals…and they are seeing tremendous growth and deals done, as traditional financial outlets are closed due to the markets.

Posted by Christopher Stevenson

When I was perusing Yahoo Finance yesterday, an advertisement for Bank of America caught my attention. It wasn't that the advertisement was particularly engaging or that the design was fantastic, it was a little addition to their ad that made it intriguing. Take a look.

Are you sick of force feeding advertising? Maybe your CUs' pool of possible members is tired of it too.

I've been looking into some of the new advertising methods that step outside the box and engage passersby. The focus of these new, high-tech methods is to advertise without the target market even knowing they are looking at an advertisement or, if they do know, to be so intrigued they don't look away.

Posted by Lisa Hochgraf

HSBC bought  24 ad pages in the Oct. 17 issue of New York magazine, making it the largest single-issue advertiser in the magazine's history. The ad buy includes every full-page ad in the magazine before the listings section, and the back cover.

Wow.

Bold move? Definitely.

Crazy? Maybe not.