Posted by Christopher Stevenson

Here's a quick confessional story and a lesson I learned about effective use of word-of-mouth marketing.

Posted by Christopher Stevenson

NAFCU's Compliance Guy has been doing some thinking about credit union e-mail. In his recent post, Email Signatures; Das Photos, he points out that marketing done through your e-mail signature line may need to comply with Regulation Z, Truth in Savings, and NCUA's advertising requirements.

Posted by Christopher Stevenson

Filene Research Institute rolled out a brand new Web site design this week. If you haven't checked it out, take a look.

Posted by Christopher Stevenson

I don't care enough about Apple to follow the Worldwide Developers Conference. I know Steve Jobs and his colleagues make announcements about the cool stuff Apple is releasing, the press covers it relentlessly, and Apple fans swoon, but I don't follow it closely. Thank goodness for the blogosphere or I'd never have realized how important Steve Jobs' announcements were for the financial services industry. From Jim Bruene's Netbanker:

Posted by Christopher Stevenson

By Mary Auestad Arnold

"The values in the CU movement are absolutely right on, but I don't think you've translated them into something members understand."

So said Arkadi Kuhlmann, founder and CEO of ING DIRECT, in opening CUES Experience: Immersion Learning for Marketing, Operations and Technology Leaders, last month in Minneapolis.

Posted by Christopher Stevenson

By Kent Sugg

Posted by Christopher Stevenson

Thanks to Morriss Partee, chief experience officer, EverythingCU.com, we now have a Flickr group dedicated to photos from CUES Experience 2008 in Minneapolis. Check it out. We have about 70 pictures uploaded so far, but we want your pictures too.

Not familiar with Flickr? Here are some instructions (kindly provided by Morriss):

Posted by Christopher Stevenson