By Lisa Hochgraf

Steve Williams told attendees of the CUES School of Product and Channel Management last week in Schaumurg, Ill., about a marketing channel turned delivery channel.

By Lisa Hochgraf

Back in 1984, if you needed to manage a spook, you called "Ghostbusters," or at least that's what happened in the movie by the same name.

Deciding who should be called when it comes to assigning responsibility for delivery channel management at your credit union can be a far more difficult decision.

By Lisa Hochgraf

By Lisa Hochgraf

A former bank employee, Terence Roche said he used to overstate the resources he would need to develop a new product or channel by 50 percent "just to get the conversation started and to give the project visiblity."

By Lisa Hochgraf

It's an age-old question: How do you do a lot of research if you don't have a lot of money?

By Joline Epple

When the management team at Target Credit Union set out to reinvent our checking account and solve our problem of dwindling account numbers, we jokingly titled the project "Best Checking Account Ever implementation." It seems fitting in hindsight, considering this account reinvention recently landed us the GMA Best of Show honor in the annual CUES Golden Mirror Awards.

 By Fred Johnson 

Reflecting on the 10^th anniversary of the 9/11 attacks brings mixed emotions. It was a tremendous tragedy—one that’s hard to think about even after a decade has passed. And yet, it’s the kind of event that warms your heart when you think of how credit union leaders and staff members were among the many people who stepped up to be people helping people. 

By Lisa Hochgraf

It wasn't that long ago that I heard a conference speaker tell the story of a husband, sent to the store to buy "Tide."

By Jennifer Riel

I recently had the pleasure of hearing former colleague George Hofheimer speak at the Credit Unions at the Crossroads Symposium, Aug. 10-12 at the University of Virginia’s Darden School of Business, which is also home to CUES’ CEO Institute III.